Your website will showcase your business to millions of
Internet users. Does it accurately portray your business and
its products or services? Is it culturally neutral? Are you
marketing it effectively? How are your Internet customers
being treated? How are you managing the business it generates?
Is it making money for your business? How can you tell?
Introducing The e-Business Primer, the Internet's
first guide to e-business planning and implementation. It is a
comprehensive source of information on how to 'plan, develop,
market and manage' e-business for business owners and
managers.
With over 100 pages of information, case
studies, examples and strategic advice, The e-Business Primer
will provide you with the tools you need to put your business
on-line using a proven business methodology that guides you
through the e-business planning and implementation
process
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| PLAN means determining the business focus, identifying
a niche market, looking at competitors and reviewing major
technical and functional business decisions and processes,
identifying the customer type and market criteria that
influences purchasing and browsing decisions. |
DEVELOP includes developing an e-business strategy that
reflects the business type, focus, goals and customer type;
understanding basic website structure and information,
including content planning, development, testing and
implementation, website administration overview and tips on
constructing a website that fits the business and customer
type. |
| MARKET Effective marketing involves understanding basic
Internet marketing strategies and finding the best combination
for your e-business, using synergistic marketing for better
results, developing and following a marketing strategy, how to
develop a marketing research plan and effectively use your
competition to benefit your business. |
MANAGE This section helps you plan for the long term,
preparing for crisis, managing data and calculating your
returns, understanding and establishing performance
benchmarks, and includes an exit strategy for shutting down a
non-performing website. |
|
Buy
The e-Business Primer in print, pdf and e-book formats.
Call us at
480-894-1675 or email
us for information on
volume pricing and quantity
discounts |
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